Who We Are

Primary Media, a Dallas based outdoor advertising company, is the first digital billboard provider in Frisco, TX. Our outdoor advertising campaigns are designed to appeal to the consumer. We help advertisers achieve this through bold, eye-catching design and creative marketing. Our best advertising campaigns are sleek and full of original imagination. We are happy to help companies spread the word and reach new levels of success.

Primary Media Cares

Primary Media Outdoor Advertising and its staff are dedicated to community involvement. We believe in supporting the many civic, arts, and social organizations that enhance and define the communities in which we live. Each year, Primary Media employees take part in numerous charitable causes throughout the 21 counties and 61 cities and towns in which we reach. From fundraisers to volunteer activities that improve our towns and neighborhoods, Primary Media Cares proudly supports the following organizations and their fund raising efforts.

How much does a billboard cost?
We offer competitive billboard pricing based on your needs. Rates vary depending on location, size, and length of agreement.

How big are billboards?
Most of Primary Media Outdoor’s billboards are 14 high by 48 feet long. 14X48 is the standard “bulletin” size. Please contact us for other billboard sizes and their locations.

How can I find out when Primary Media Outdoor has billboards available?
Contact us at (214) 880-0440 for availability dates.

Are your billboards illuminated?
Yes, our state of the art lighting promotes exposure day and night.

Who provides the creative artwork?
The advertiser or advertiser’s agency provides artwork approximately thirty (30) days prior to the display start date.

Do you provide the display material?
Yes, displays are produced on vinyl material. The display material is not included in the space rate.

What is a cut-out or extension?
Extensions are embellishments that can extend 5 1/2 feet above the top of the board and 2 feet on the bottom and sides of the billboard face. Extensions can be added at a one-time charge for installation/fabrication and with a monthly maintenance charge.

Do you provide special effects?
Primary Media Outdoor can execute special effects such as 3D, inflatables, reflectors, and mannequins. These special effects are quoted upon request on an individual basis.

Can you hold my display vinyl for later use?
Sure, we can hold the display material for a monthly charge of $35 per vinyl. Primary Media will not be held responsible for vinyls stored longer than 150 days.

Can I have Primary Media Outdoor install my vinyl, or re-install an old vinyl?
Primary Media Outdoor can install vinyl displays on its locations.

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April 2016


Dallas Based Outdoor Advertising Company, Primary Media, has become the first digital billboard provider in Frisco, TX. Placed within the Frisco city limits, the location of the east and west facing digital panels is on Highway 380. […]

February 2015


Dallas Based Outdoor Advertising Company, Primary Media, has launched an advertising campaign worth over $15,000 to the Family of Christina Morris. The announcement comes from Josh Feferman, Managing Partner of Primary Media.[…]

July 2014


In the midst of one of their largest occupancy rates, Dallas based Outdoor Advertising Company, Primary Media, finalized the purchase of several billboard faces throughout Lamar County. The majority of the new placements are located in […]


Why Billboard Advertising is Important

Think back to a time when you were driving down the highway enjoying the scenery when you came upon a stylish, brightly colored billboard.  Now imagine the billboard you saw represented your company. […]

The Advantages of Digital Outdoor Advertising

Billboards are known to be one of the most effective methods of advertising. But what do we do when it is 2016, and we are still using the same static images to get our messages across? With society already being […]

The Cost Effectiveness of Billboard Advertising

One of the most common concerns about billboard advertising is if the cost is worth it. The cost to rent a billboard varies widely based on its location, but it can still be costlier than other forms of advertising.[…]

Five Major Benefits of Billboard Advertising


Billboards are an unavoidable part of driving and can be a powerful outdoor advertising tool. Some companies may question if billboard advertising is really the right solution, but here are five major benefits that come from using striking ads. […]

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