5 Major Benefits of Billboard Advertising
Billboards are an unavoidable part of driving and can be a powerful outdoor advertising tool. Some companies may question if billboard advertising is really the right solution, but here are five major benefits that come from using striking billboard ads.
People see it.
Billboards are strategically placed along busy roads and intersections, which means people will always be looking at your large and eye-catching display. People have a choice to click on an Internet ad or change the channel away from a commercial, but they can’t avoid looking at your billboard as they go throughout the day.
You could pay to run an ad on the radio or TV, but the price only guarantees your commercial is played a few times a day. Conversely, a billboard is always working 24/7. Customers might be exposed to a brand or service just once or twice through other forms of advertising, but billboards lead to repeat exposure as people continually pass by. Although the message is short than it would be in other ad forms, it can hold in people’s minds more because no matter what time of day they pass it will always be there.
Because billboards are everywhere, you usually have your choice of where you want to put your message. Use your billboard location to target certain customers or to get people’s attention, either at a location by your business or near a busy intersection or freeway exit. Because billboards are so large and central, you can easily reach lots of people if you choose the right location.
Builds brand awareness.
Billboards aren’t very effective at getting a response, like having customers visit your website or call your store, but they are incredibly powerful at building brand awareness. Because most people see the same billboard multiple times, they remember it and can often later associate it with the brand and company. Billboard designs can be catchy and memorable and provide a great way to potential customers to learn about your business and tuck it away in their minds until they might need to use your service. A billboard for a chiropractor, for example, could help build brand awareness and stick with people until the day they need a chiropractor, when they can think back to the billboard and the brand that is engrained in their mind.
Targets a variety of customers.
Billboards allow companies to reach a huge variety of customers with a single advertising tactic. Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows you to reach a large part of the diverse general population. Billboards also bring the customers to you, which means you don’t have to spend your advertising time and budget trying to reach potential customers. This can be extremely beneficial for widespread services that attract a variety of demographics and can also help you find customers you might not expect would be interested in your company.