Harness The Power of Outdoor
Out-of-home advertising also referred to as Outdoor Advertising or Outdoor Media- What's the big deal? Compared to other media, it's a huge deal! Seven days a week, 24 hours a day, 30 days a month, Outdoor Advertising generates repeated exposure, delivering your message over and over again. In addition, Outdoor Advertising is the lowest cost-per-thousand of any media, it is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency.
Outdoor advertising is always left in the ON position. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your marketing/promotional message as they travel throughout the course of daily life. From the time you leave your home or workplace you are bombarded with powerful images that smack you with information about every brand name that uses outdoor advertising. The average active person will see more outdoor media than any other form of media channels. With repeated familiarity, exposure and retention, outdoor advertising helps consumers to make a choice at the point of decision.
With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such pitfalls and successfully capture your target market.
Consumers are increasingly exposed to a growing list of multiple choices in both broadcast and print media (e.g., cable/satellite television or segmented –audience magazines), outdoor advertising presents a powerful alternative choice for uncluttered delivery of your message. By adding outdoor advertising, you increase your exposure opportunities far greater than placing more dollars into the same media environment.
Why You Should Harness The Power Of Outdoor Advertising:
Cost Effective
Based on CPM (Cost per Thousand) or CPP (Cost per Rating Point), outdoor media is one of the most cost-efficient forms of advertising. Its ability to deliver specific target audiences at low costs makes it a valuable addition to virtually any media mix. Outdoor advertising costs three times less than radio and magazines, seven times less than newspaper and nine times less than network television. It literally reaches more people more often with fewer dollars than any other form of media.
Target your audience geo-demographically
Outdoor advertising can be planned to reach specific segmented audiences within a particular market. It can be used to reach a precise audience, specific city block, or broad based population. In addition, it effectively targets Hispanic, African-American, Asian or other ethnic and socio-economic segments within markets, often with targeted messages.
Constant Exposure
Seven days a week, 24 hours a day, 30 days a month, Outdoor generates repeated exposure, delivering your message over and over again. This repetition makes outdoor advertising a great choice to generate high awareness levels in a short period of time. Generally, we all tend to travel the same routes on a daily basis. Because of this valuable characteristic, the medium is often used for new product or service introductions.
Visual excitement and impact
Outdoor advertising is big, bold and powerful. Outdoor's dynamic presence will capture your audience and ensure that your campaign receives their undivided attention.
Media Mix Optimization
Proven to boost the effectiveness of other types of advertising, such as print ads. An added bonus to using outdoor advertising is its ability to enhance the overall effectiveness of a media mix by broadening reach and frequency while bridging the gap between advertising messages delivered at home and your customers' purchases outside the home.
Flexibility
Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly!
Stands Apart
Unlike other media, outdoor advertising often stands alone, without competition from other messages.
Directional
Outdoor advertising can also be used to direct clients to your office if a strategically located billboard facing the main flow of traffic toward your office is available. A directional billboard would be especially beneficial if your office has poor sign exposure
